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.faq{padding:130px 0 140px}.faq-layout{display:grid;grid-template-columns:38% 1fr;gap:80px}.faq-intro h2{font-size:clamp(40px,4vw,66px);margin:23px 0 20px}.faq-intro h2 em{color:#8165a6}.faq-intro p{font-size:14px;color:#706a6d;max-width:380px;margin-bottom:36px}.faq-list{border-top:1px solid #c9c3bf}.faq-list details{border-bottom:1px solid #c9c3bf}.faq-list summary{cursor:pointer;display:flex;justify-content:space-between;gap:30px;align-items:center;list-style:none;padding:25px 0;font-size:14px;font-weight:650;line-height:1.45}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary span{font-family:var(--serif);font-size:28px;color:#7e619d;transition:transform .2s}.faq-list details[open] summary span{transform:rotate(45deg)}.faq-list details p{color:#6a6468;font-size:13px;line-height:1.8;margin:-5px 35px 24px 0;max-width:650px}.faq-list summary:focus-visible,.button:focus-visible,.nav-cta:focus-visible,a:focus-visible{outline:2px solid var(--purple);outline-offset:4px}
.final-cta{padding:148px 0 153px;position:relative;overflow:hidden;text-align:center;background:#14121e}.cta-orb{pointer-events:none;position:absolute;width:750px;height:750px;top:-320px;left:50%;transform:translateX(-50%);background:radial-gradient(ellipse,rgba(98,66,147,.28),transparent 67%)}.final-inner{position:relative;z-index:1}.final-cta h2{font-size:clamp(43px,5.1vw,80px);margin:24px auto;max-width:1090px}.final-cta h2 em{color:#cbb5e7}.final-cta p{max-width:565px;margin:0 auto;color:#b3aebd;font-size:15px}.final-actions{display:flex;justify-content:center;gap:13px;flex-wrap:wrap;margin:38px 0 31px}.button-outline{border:1px solid #81748d;color:#e5dde7}.button-outline:hover{background:rgba(255,255,255,.06)}.final-inner>small{color:#7b7585;font-size:11px}
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@media(max-width:1200px){.container{width:min(calc(100% - 72px),var(--max))}.hero-grid{grid-template-columns:53% 47%}.hero-content{padding-right:40px}.hero h1{font-size:clamp(47px,5.3vw,70px)}.primary-nav{gap:21px}.nav-cta{padding:15px 13px}.hero-notes{margin-top:37px}.proof-names{font-size:16px}.problem-main{padding-right:15px}}
@media(max-width:900px){.container{width:calc(100% - 52px)}.header-inner{height:74px}.brand img{width:175px;height:42px}.menu-toggle{display:flex;flex-direction:column;gap:6px;background:transparent;border:1px solid rgba(255,255,255,.28);padding:13px;cursor:pointer}.menu-toggle span{width:22px;height:1px;background:#fff}.primary-nav{display:none;position:absolute;top:74px;left:0;right:0;padding:20px 26px 25px;background:#15151d;box-shadow:0 16px 30px rgba(0,0,0,.3);flex-direction:column;align-items:stretch;gap:23px}.primary-nav.open{display:flex}.primary-nav>a:not(.nav-cta){font-size:14px}.nav-cta{text-align:center;display:block}.hero-grid{display:flex;flex-direction:column;min-height:0}.hero-content{padding:72px 0 40px}.hero h1{font-size:clamp(47px,8.5vw,78px);max-width:850px}.hero-lead{max-width:660px}.hero-visual{height:430px;padding:0 0 30px}.hero-image-wrap{min-height:0}.hero-notes{margin-top:45px}.visual-rail{display:none}.proof-strip-inner{flex-wrap:wrap;padding:24px 0}.problem{padding:95px 0}.problem-layout,.split-heading,.testimonial-layout{grid-template-columns:1fr;gap:25px}.section-sidebar p{display:none}.problem-main{padding-right:0}.problem h2{font-size:clamp(42px,7vw,60px)}.outcomes{padding:90px 0}.outcomes-grid{grid-template-columns:1fr;gap:13px}.outcome-card{min-height:260px}.icon-disc{margin:20px 0}.work{padding:20px 0 95px}.work-heading{display:block}.work-heading>p{width:auto;max-width:480px}.project-grid{gap:16px}.project-info h3{font-size:26px}.testimonial{padding:90px 0}.testimonial .section-index{padding:0}.services{padding:90px 0}.split-heading .section-index{padding:0}.service-grid{grid-template-columns:repeat(2,1fr)}.process{padding:90px 0}.faq{padding:90px 0}.faq-layout{grid-template-columns:1fr;gap:35px}.faq-intro h2{max-width:600px}.footer-top{grid-template-columns:1.2fr 1fr}.footer-top nav{grid-column:1/-1;flex-direction:row;gap:22px;margin-left:0}.footer-bottom{flex-wrap:wrap}}
@media(max-width:600px){html{scroll-padding-top:73px}.container{width:calc(100% - 36px)}.preview-ribbon{font-size:7px;letter-spacing:.12em}.header-inner{height:68px}.primary-nav{top:68px}.brand img{width:160px}.hero-content{padding:60px 0 42px}.eyebrow{font-size:9px;letter-spacing:.14em;margin-bottom:24px}.eyebrow-line{width:21px}.hero h1{font-size:clamp(41px,11vw,61px);letter-spacing:-.05em;margin-bottom:21px}.hero-lead{font-size:14px}.hero-actions{flex-direction:column;align-items:stretch;gap:11px;width:100%;margin-top:18px}.hero-actions .button{width:100%;justify-content:space-between}.button-text{justify-content:center!important}.hero-notes{margin-top:32px;justify-content:flex-start;gap:14px 18px}.hero-notes span{font-size:8px}.hero-visual{height:300px;padding-bottom:0}.visual-caption{bottom:16px;left:15px}.visual-marker{top:15px;left:15px}.hero-bottom{height:59px}.proof-strip-inner{gap:17px;padding:23px 0}.proof-names{width:100%;font-size:15px;gap:15px;justify-content:space-between}.proof-strip-inner>a{display:none}.problem{padding:76px 0 85px}.problem h2{font-size:42px}.statement{font-size:14px}.problem-rows{margin-top:33px}.problem-row{grid-template-columns:36px 1fr;gap:11px;padding:24px 0}.problem-row h3{font-size:16px}.problem-row p{font-size:12px}.outcomes{padding:80px 0}.section-head{margin-bottom:28px}.section-head h2,.work h2,.split-heading h2,.faq h2{font-size:42px}.outcome-card{padding:28px;min-height:255px}.outcome-card h3{font-size:27px}.work{padding:12px 0 90px}.work-heading{margin-bottom:30px}.project-grid{grid-template-columns:1fr;gap:40px}.project-info h3{font-size:27px}.project-tag{font-size:8px}.project-image-link{aspect-ratio:16/10}.testimonial{padding:75px 0}.testimonial blockquote{font-size:31px}.services{padding:85px 0}.split-heading{margin-bottom:30px}.service-grid{grid-template-columns:1fr}.service-card{min-height:165px;padding:24px}.service-card h3{margin:24px 0 10px;font-size:25px}.process{padding:80px 0}.process-steps{grid-template-columns:1fr}.process-step{padding:26px 0;grid-template-columns:40px 1fr}.process-step:not(:last-child){border-right:0;border-bottom:1px solid #544b5a;margin:0}.process-step h3{font-size:26px}.process-bottom{flex-direction:column;align-items:start;gap:11px}.faq{padding:80px 0}.faq-list summary{font-size:13px;padding:23px 0}.final-cta{padding:98px 0 100px}.final-cta h2{font-size:43px}.final-cta p{font-size:13px}.final-actions{flex-direction:column}.final-actions .button{justify-content:center}.footer-top{grid-template-columns:1fr;gap:8px}.footer-top nav{grid-column:1;flex-wrap:wrap}.footer-top p{font-size:21px}.footer-bottom{display:flex;flex-direction:column;align-items:flex-start;gap:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}.js-ready .reveal{opacity:1;transform:none}}

/* 2026-11-05: purple modern logo lockup and accessible interactive hero categories */
.brand.brand-lockup{display:inline-flex;align-items:center;gap:2px;min-width:225px}
.brand.brand-lockup img.brand-symbol{display:block;width:72px;height:72px;max-height:none;flex:0 0 72px;object-fit:contain}
.brand.brand-lockup img.brand-wordmark{display:block;width:154px;height:auto;max-height:none;object-fit:contain}
.hero-notes{gap:8px;align-items:center}
.hero-notes .hero-tab{appearance:none;background:transparent;border:0;border-bottom:2px solid transparent;border-radius:0;color:#9d99ac;cursor:pointer;display:inline-flex;align-items:center;justify-content:flex-start;min-height:42px;padding:8px 4px 10px;margin:0;font-family:var(--sans);font-size:10px;font-weight:750;letter-spacing:.105em;text-align:left;transition:color .2s,border-color .2s}
.hero-notes .hero-tab:hover{color:#f2e6ff;border-bottom-color:#8b6ec4}
.hero-notes .hero-tab.is-active,.hero-notes .hero-tab[aria-pressed="true"]{color:#e7cfff;border-bottom-color:var(--purple)}
.hero-notes .hero-tab:focus-visible{outline:2px solid #c7a6ff;outline-offset:4px}
.hero-image-wrap>img{transition:opacity .24s ease}
.hero-image-wrap>img.is-swapping{opacity:.26}
@media (max-width:1200px){.brand.brand-lockup{min-width:194px}.brand.brand-lockup img.brand-symbol{width:61px;height:61px;flex-basis:61px}.brand.brand-lockup img.brand-wordmark{width:133px}.hero-notes .hero-tab{font-size:9px;letter-spacing:.07em}}
@media (max-width:900px){.brand.brand-lockup{min-width:190px}.brand.brand-lockup img.brand-symbol{width:58px;height:58px;flex-basis:58px}.brand.brand-lockup img.brand-wordmark{width:129px}.hero-notes{justify-content:flex-start;gap:14px}}
@media (max-width:600px){.brand.brand-lockup{min-width:0}.brand.brand-lockup img.brand-symbol{width:56px;height:56px;flex-basis:56px}.brand.brand-lockup img.brand-wordmark{width:117px}.hero-notes{gap:7px 13px;margin-top:32px}.hero-notes .hero-tab{font-size:9px;line-height:1.45;min-height:40px;padding:7px 2px 9px}}
@media(prefers-reduced-motion:reduce){.hero-image-wrap>img{transition:none}}


/* StoryBrand + Laws of UX improvements | 2026-11-05 */
.hero-proof{font-size:10px;font-weight:750;letter-spacing:.105em;color:#d6c6ed;line-height:1.65;margin:18px 0 0;max-width:580px}
.hero-proof span{color:#9074bb;margin:0 7px}
.hero-tab-hint{margin:24px 0 -48px;color:#aaa0bf;letter-spacing:.14em;font-size:10px;font-weight:750}
.hero-notes{position:relative;margin-top:57px}
.hero-notes .hero-tab{font-size:11px;line-height:1.25;min-height:46px;padding:10px 7px;letter-spacing:.065em}
.hero-notes .hero-tab.is-loading{border-bottom:2px dashed #bba1e9;color:#dfd0f3}
.hero-feedback{color:#f3cdaf;font-size:12px;margin:4px 0 0;line-height:1.5}
.hero-feedback:empty{display:none}
.visual-caption{align-items:flex-start;bottom:22px}
.hero-caption-copy{gap:6px;max-width:455px;min-width:0}
.visual-caption .hero-caption-copy strong{font-size:11px}
.visual-caption .hero-caption-copy small{font-size:12px;line-height:1.35;color:#ede8f2}
.hero-caption-copy p{color:#f1eaf3;font-size:13px;line-height:1.52;margin:5px 0 3px;max-width:410px}
.hero-feature-link{display:inline-flex;align-items:center;gap:8px;min-height:35px;align-self:flex-start;font-size:12px;font-weight:700;color:#e0c6ff;border-bottom:1px solid #d2b4f0;padding:4px 0}
.hero-feature-link:hover{color:#fff;border-color:#fff}
.hero-feature-link:focus-visible{outline:2px solid #d7c0ff;outline-offset:3px}
.image-shading{background:linear-gradient(180deg,rgba(7,8,13,.16),transparent 28%,rgba(7,8,13,.83))}
.proof-strip-inner{gap:25px;padding:17px 0}
.proof-names{flex:1;justify-content:space-evenly;gap:20px}
.proof-entry{display:flex;flex-direction:column;gap:6px}
.proof-entry strong{font-family:var(--serif);font-weight:400;font-size:19px;line-height:1.2}
.proof-entry small{font-family:var(--sans);font-size:11px;line-height:1.4;letter-spacing:0;color:#c4b9d3}
.proof-separator{align-self:center;flex:0 0 4px}
.stakes-block{margin-top:40px;padding:28px 34px 30px;border-left:3px solid #8365b5;background:#e9e4dc}
.stakes-kicker{display:block;font-size:10px;font-weight:800;letter-spacing:.14em;color:#674a98;margin-bottom:13px}
.stakes-block h3{font-family:var(--serif);font-size:clamp(23px,2.5vw,34px);letter-spacing:-.023em;font-weight:400;line-height:1.16;margin:0 0 12px}
.stakes-block p{color:#4e4850;font-size:14px;line-height:1.7;margin:0}
.work-footnote{color:#b6b1c1;font-size:12px;line-height:1.6}
.project-tag{font-size:10px;letter-spacing:.065em}
.final-inner>small{color:#c0b7cd;font-size:12px}
.services-disclaimer{color:#6d6269;font-size:12px;line-height:1.6}
.primary-nav a:focus-visible,.hero-notes .hero-tab:focus-visible,.project-image-link:focus-visible{outline:3px solid #d2b1f8;outline-offset:4px}
@media(max-width:1200px){
  .hero-notes .hero-tab{font-size:10.5px;min-height:46px;letter-spacing:.025em}
  .proof-entry strong{font-size:16px}
}
@media(max-width:900px){
  .hero-tab-hint{margin-bottom:-40px}
  .hero-notes{margin-top:52px}
  .proof-names{flex:1 1 100%;justify-content:flex-start}
  .proof-entry strong{font-size:16px}
  .primary-nav>a:not(.nav-cta){display:flex;align-items:center;min-height:44px;padding:9px 0}
  .stakes-block{margin-top:27px}
}
@media(max-width:600px){
  .hero-content{padding:43px 0 27px}
  .hero h1{margin-bottom:17px;font-size:clamp(38px,10.6vw,55px)}
  .hero-lead{font-size:14px;line-height:1.64}
  .hero-proof{font-size:10px;line-height:1.6;margin-top:12px;letter-spacing:.055em}
  .hero-actions{margin-top:18px}
  .hero-tab-hint{font-size:10px;margin-top:20px;margin-bottom:-32px}
  .hero-notes{margin-top:43px;padding-top:12px;gap:8px 10px}
  .hero-notes .hero-tab{font-size:12px;line-height:1.25;min-height:48px;padding:9px 6px;letter-spacing:0}
  .hero-visual{height:336px;padding-bottom:0}
  .visual-caption{left:15px;right:14px;bottom:12px}
  .hero-caption-copy{max-width:100%}
  .hero-caption-copy p{font-size:12px;line-height:1.42;margin:4px 0 0}
  .visual-caption .hero-caption-copy small{font-size:11px}
  .hero-feature-link{font-size:12px;min-height:34px}
  .hero-bottom{height:47px}
  .proof-strip-inner{padding:17px 0;gap:9px}
  .proof-names{flex-wrap:wrap;gap:10px 16px;justify-content:space-between}
  .proof-entry{flex:1 1 42%;gap:4px}
  .proof-entry strong{font-size:14px}
  .proof-entry small{font-size:10px}
  .proof-separator{display:none}
  .problem{padding:60px 0 67px}
  .problem-layout{gap:12px}
  .problem h2{font-size:40px;margin-bottom:18px}
  .statement{line-height:1.65}
  .problem-rows{margin-top:24px}
  .problem-row{padding:18px 0}
  .stakes-block{margin-top:24px;padding:21px 20px}
  .stakes-block h3{font-size:26px}
  .stakes-block p{font-size:13px}
  .outcomes{padding:60px 0 66px}
  .section-head h2,.work h2,.split-heading h2,.faq h2{font-size:40px}
  .outcome-card{min-height:unset;padding:24px 25px}
  .outcome-card h3{margin-bottom:9px;font-size:27px}
  .outcome-card p{margin-bottom:14px}
  .icon-disc{width:36px;height:36px;margin:13px 0}
  .work{padding:16px 0 68px}
  .work-heading{margin-bottom:23px}
  .project-grid{gap:24px}
  .project-info{padding-top:16px}
  .project-tag{font-size:10px}
  .testimonial{padding:61px 0 64px}
  .testimonial blockquote{font-size:29px;margin:12px 0 22px}
  .services{padding:62px 0 68px}
  .split-heading{margin-bottom:24px}
  .service-card{padding:18px 22px;min-height:unset}
  .service-card h3{margin:15px 0 8px;font-size:24px}
  .service-card p{font-size:13px}
  .process{padding:62px 0}
  .process-step{padding:22px 0}
  .faq{padding:64px 0 70px}
  .faq-list summary{padding:19px 0;font-size:14px}
  .final-cta{padding:82px 0 90px}
  .final-actions{margin:25px 0 19px}
  .footer{padding-top:37px}
  .footer-top{padding-bottom:29px}
}
@media(max-width:350px){
  .hero-notes .hero-tab{font-size:11px}
  .hero-visual{height:355px}
  .proof-entry{flex-basis:100%}
}

/* Final contrast and wayfinding refinements */
.hero-bottom{color:#aba7b9}
.section-sidebar p{color:#625b5c}
.service-card p{color:#625b5f}
.service-card[id]{scroll-margin-top:108px}
.footer-bottom{color:#c1b9c8}
@media(max-width:600px){.service-card[id]{scroll-margin-top:78px}}

/* StoryBrand stakes: specific decisions, not a vague untold-story metaphor */
.stakes-block .stakes-intro{max-width:770px;margin-bottom:22px}
.stakes-scenarios{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;margin:24px 0 18px}
.stakes-scenario{padding:20px 22px 22px;background:#f5f1e9;border:1px solid #d7cbdc}
.stakes-scenario-label{display:block;color:#71539d;font-size:10px;font-weight:800;letter-spacing:.13em;margin-bottom:15px}
.stakes-scenario h4{font-family:var(--serif);font-size:clamp(21px,2vw,27px);line-height:1.15;font-weight:400;letter-spacing:-.025em;margin:0 0 10px;color:#29242e}
.stakes-scenario p{font-size:13px;line-height:1.62;color:#544e58}
.stakes-conclusion{border-top:1px solid #c8b9ce;padding-top:16px}
.stakes-conclusion strong{color:#2d2239}
/* Authentic production BTS, labeled with the source project */
.process-bts{display:grid;grid-template-columns:1.05fr .95fr;align-items:stretch;margin-top:36px;background:#272330;border:1px solid #52485c;overflow:hidden}
.process-bts-photo{position:relative;margin:0;min-height:295px;background:#17151d;overflow:hidden}
.process-bts-photo img{display:block;width:100%;height:100%;min-height:295px;object-fit:cover;object-position:center 48%}
.process-bts-photo figcaption{position:absolute;left:0;right:0;bottom:0;padding:30px 19px 14px;background:linear-gradient(transparent,rgba(14,12,19,.84));color:#f5eff8;font-size:11px;letter-spacing:.03em}
.process-bts-copy{display:flex;flex-direction:column;justify-content:center;padding:34px 40px}
.process-bts-copy .section-index{margin-bottom:19px}
.process-bts-copy h3{font-family:var(--serif);font-size:clamp(26px,2.7vw,40px);font-weight:400;line-height:1.13;letter-spacing:-.025em;margin:0 0 18px}
.process-bts-copy p{font-size:14px;color:#c2bbce;line-height:1.7;margin:0}
.process-bottom{padding-top:30px}
@media(max-width:800px){
.stakes-scenarios{grid-template-columns:1fr;gap:10px}
.process-bts{grid-template-columns:1fr}
.process-bts-photo{min-height:240px}
.process-bts-photo img{height:265px;min-height:265px}
.process-bts-copy{padding:26px}
}
@media(max-width:600px){
.stakes-scenarios{margin:19px 0 15px}
.stakes-scenario{padding:17px}
.stakes-scenario h4{font-size:23px}
.stakes-scenario p{font-size:13px}
.stakes-block .stakes-intro{margin-bottom:14px}
.process-bts{margin-top:24px}
.process-bts-photo,.process-bts-photo img{min-height:218px}
.process-bts-photo img{height:218px}
.process-bts-photo figcaption{font-size:10px}
.process-bts-copy{padding:22px}
.process-bts-copy h3{font-size:28px;margin-bottom:11px}
.process-bts-copy p{font-size:13px;line-height:1.55}
}

/* 2026-11-05: case-study credibility, reuse scenarios and conversion affordances */
.case-summary{margin-top:23px;padding:22px 23px 21px;background:#24212d;border-left:2px solid #9c80d1}
.case-eyebrow{display:block;margin-bottom:14px;color:#d1b6f3;font-size:10px;letter-spacing:.12em;font-weight:800;line-height:1.5}
.case-summary p{color:#d5cfdf;font-size:13px;line-height:1.65;margin:0 0 10px;max-width:100%}
.case-summary p:last-child{margin-bottom:0}
.case-summary strong{color:#fff}
.case-metric{display:flex;align-items:center;gap:16px;border-bottom:1px solid #584c67;margin:8px 0 14px;padding-bottom:15px}
.case-metric strong{font-family:var(--serif);color:#f7efff;font-weight:400;font-size:clamp(37px,4vw,54px);line-height:1;white-space:nowrap}
.case-metric span{font-size:12px;line-height:1.45;color:#d7cfe2;max-width:240px}
.case-summary .case-disclaimer{font-size:11px;color:#bfb6ca}
.content-usage{margin-top:58px;padding:37px 42px;background:#27212f;border:1px solid #504259;display:grid;grid-template-columns:1.1fr .9fr;column-gap:42px;align-items:start}
.content-usage .section-index{color:#d7b9f4;letter-spacing:.13em;font-size:10px}
.content-usage h3{font-family:var(--serif);font-size:clamp(30px,3.1vw,46px);line-height:1.14;letter-spacing:-.04em;font-weight:400;margin:18px 0}
.content-usage h3 em{color:#d3c2ec}
.content-usage-intro p{color:#d0c7d7;font-size:14px;line-height:1.7;max-width:590px}
.content-usage-list{list-style:none;padding:0;margin:0}
.content-usage-list li{display:flex;align-items:center;gap:13px;color:#f4edf6;padding:12px 0;border-bottom:1px solid #655369;font-size:13px;line-height:1.5}
.content-usage-list li span{font-size:10px;color:#d5bce9;letter-spacing:.1em;font-weight:700}
.content-usage-note{grid-column:1/-1;color:#c4b9cf;margin:24px 0 0;font-size:11px}
.hero-microcopy{color:#c1b7d0;font-size:12px;line-height:1.5;margin:9px 0 0}
.testimonial-heading{font-family:var(--sans);font-size:10px;letter-spacing:.21em;font-weight:750;line-height:1.5;margin:0}
@media(max-width:900px){.content-usage{grid-template-columns:1fr;gap:18px}.content-usage-list{display:grid;grid-template-columns:1fr 1fr;gap:0 20px}}
@media(max-width:600px){.case-summary{padding:17px;margin-top:18px}.case-eyebrow{font-size:10px}.case-summary p{font-size:12.5px}.case-metric{gap:12px}.case-metric strong{font-size:39px}.case-metric span{font-size:11px}.content-usage{margin-top:34px;padding:22px 20px;gap:13px}.content-usage h3{font-size:34px;margin:12px 0}.content-usage-intro p{font-size:13px}.content-usage-list{grid-template-columns:1fr}.content-usage-list li{padding:9px 0}.content-usage-note{margin-top:8px}.hero-microcopy{font-size:11px;margin:7px 0 0}}